International
Strategic Communication Services
for the
Mobile Internet and Retail Industries

by eBay's first Head of Corporate Communications in Europe

Strong proven track record in 11 countries
since 2010 specialized in Location-based Services

with media coverage
in the world's leading publications like
The New York Times and The Wall Street Journal

 

 

International Market Entry Communication Services  

An Example: A short video documentation of
Bonial.com’s media launch with its RETALE brand in the U.S.

 

WATCH PROJECT VIDEO

 

 

LAUNCH RESULTSCLIENT’S SITE

AREAS OF EXPERTISE

Strong proven track record with

International Strategic PR and Market Development

Multibrand Marketing PR and Brand Development

Corporate PR incl. M&A Communications

Crisis and Issue Management

Internal Communications and Community Development

 

 

Creating Emotional Connections
between Technology and Consumers

Watch Bonial.com’s new kaufDA Experience video – just click!

 

WATCH THE FULL VIDEO

Mission

  • “Disruption has been a constant indicator of change in my professional life, and I see it as a vital aspect in developing and successfully implementing communication strategies.
    With a background in business economics, industrial-organizational psychology and more than seven years leading communications at noted disrupter, eBay, and more than six years at global location-based service's innovator Bonial, I help companies build internal capacity and formulate strategies to benefit from disruption.”
    Joachim M. GuentertSenior Communications Counselor

OUR APPROACH

Structured Processes – with tracked and measurable results.

 

1

BRIEF

Client’s aspirations, briefing and alignment of needs both within the client’s goals and throughout the PR process to support business objectives most effectively.
2

ANALYSIS

We ask the right questions in order to place the communication of our clients in a position which reaches the defined goals and creates sustainability and trust.
3

PLANNING

Communication planning requires flexibility since things will change over time. However, consistent communication makes a measurable difference to every company’s success.
4

EXECUTION

We have assisted with a broad range of complex projects, and we have designed and implemented successful communications strategies for globally leading brands.

What others are saying

  • “Thank you for everything you have done for eBay in Europe. You made a huge difference. I will always remember the Europe trips and the terrific PR you secured for us.”
    Meg Whitmanin her former role as CEO of eBay Inc.

Recent Initiatives

Click on the videos!

OUR WORK EXPERIENCE PORTFOLIO

 

STRATEGY

STRATEGY

More than 17 years of experience…

 

MOBILE

MOBILE

More than 7 years of experience…

MARKETING

MARKETING

More than 20 years of experience…

 

MOTION

MOTION

More than 20 years of experience…

TECHNOLOGY

TECHNOLOGY

More than 25 years of experience…

 

SOCIAL

SOCIAL

More than 10 years of experience…

ANALYTICS

ANALYTICS

More than 17 years of experience…

 

DESIGN & UX

DESIGN & UX

More than 20 years of experience…

 

 

 

Full Service – from Draft to Execution and Monitoring

 

 

 

CLIENTS & PROJECTS

We thrive on collaborating with clients who are looking to push the limits and think outside the box.

 

RetaleGN
BonialDGN
eBayDGN
NumbrsGN-2
LokataGN
GuiatoGN
OfertiaGN
 
AuctionataGN
 
eBayAGN
 
CENTRALWAYGN
 
eBaySGN

kaufDAGN

BI_GN

INV_GN

BonialFGN

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About Joachim M. Guentert

Senior Communications Counselor with more than 15 years of profound experience in the Internet industry, strong proven track record in
11 countries, seven years Head of Corporate Communications at eBay in three countries, all aspects of international PR and communication management with mobile Internet and location-based services on global industry leader level…

MORE ABOUT US

 

Contact

CONTACT